Interview with NM Events Founder Natalia Mikheenkova

A new video is now live on our channel! Natalia Mikheenkova, a professional wedding planner and the founder of NM Events, shares her valuable experience and expert advice for couples who dream of making their wedding in St. Petersburg (and beyond) truly special and unforgettable.
Video Contents & Timestamps:
00:00 – Meet Natalia Mikheenkova, Wedding Planner

• Natalia talks about her journey in the industry, which began in 2012 when she decided to plan her own destination wedding in Santorini, captivated by its beauty and scenic views.
• She shares the story of how she transitioned from blogging about her own wedding to founding her own full-service wedding agency.

09:16 – Challenges & Advice for Aspiring Planners

• Natalia offers insights and practical advice for those starting their careers in wedding planning.
• She emphasizes the importance of formal education, internships, and a genuine passion for working with people.
• Natalia also discusses her primary work in St. Petersburg and her experience organizing weddings in international destinations like Montenegro, Dubai, and Turkey.

12:59 – A Day in the Life of a Wedding Planner

• Discover what a wedding planner actually does: controlling every aspect of an event, from venue sourcing to on-the-day coordination.
• Learn about the seasonal workflow and the specifics of organizing weddings abroad.

15:49 – Finding Inspiration & Navigating Seasonality

• Natalia reveals her sources of inspiration: people, art, design presentations, and business events.
• While there's no true "off-season," she discusses popular seasonal destinations like the Maldives, Mauritius, Thailand, and Bali.

22:26 – Unusual Wedding Requests & Advice for Couples

• Hear about unique client requests, including weddings for fellow event professionals and theme weddings inspired by St. Petersburg's aesthetic.
• Key advice for couples: Start by defining your wedding format, guest count, budget, and choosing your venue—the foundational steps of any successful wedding planning.

26:13 – Wedding Trends & Modern Traditions

• A discussion on current wedding trends, including immersive experiences with 3D glasses, interactive games, and modern twists on traditions like the bouquet toss.
• Natalia explains how a wedding planner always prioritizes the couple's personal wishes and customs.

30:51 – Agency Philosophy & Wedding Preferences

• Natalia shares her agency's development and her personal preference for organizing more intimate, soulful weddings with a cozy atmosphere.
• She notes a recent trend toward smaller celebrations with up to 40 guests.

35:33 – Pre-Wedding Rituals & Preparation

• Get a glimpse into Natalia's personal ritual of printing timelines and route sheets before a wedding, and how she mentally prepares for the big day.

37:22 – The Ideal Day & Personal Courage

• Natalia describes her perfect day and shares a personal dream—like paragliding in the mountains—that she hasn't yet dared to fulfill.

Watch the full interview to gain unique insights from a leading wedding planner in St. Petersburg and get inspired for your own celebration!

Looking for a professional wedding agency to bring your unique vision to life? Contact NM Events for a consultation.